Let me help you shape your idea.
Works well, looks great
Harmony between form and functionality is extremely important to me in all design. Many clients have a clear view of one or the other and I see a huge part of my role as helping them to explore the needs of both for a perfect balance.
Sketching is out
Some people know they want a website or printed materials but have limited experience in such development so I work with them to develop rough sketch for layout and strategy, asking questions along the way to understand what would work best for their ambitions – whether it be to keep or attract new customers, provide information or showcase their work. This is not only essential before any work begins but a fun and exciting time of sketching out the development of endless options before refining down to what works best.
A call to action
From my experience, the websites which have the highest views are the ones with a clear call to action. The design process works best when you know what response you want from your viewers. What do you want them to click on/share/view? I will work with you to develop clear messaging and ensure the design delivers your message with impact.
Credibility & Trust
Your website is a key opportunity for you to showcase your credibility and develop Trust in your audience/customers. It is also a place for the opposite where a poor review can snowball into damaging publicity for your business. As part of the service I provide, I will monitor reviews, check ratings and discuss with you how to maximise positive testimonials and respond to the harshest critics. I can also work with you to build trust by displaying awards and accreditations, highlighting useful fact, quotes and photographs – linking to social media where possible to broaden your reach.